Be more visible and create brand awareness
Our visibility services explained
Brainstorm meetings
Brainstorm meetings are important for creating new ideas and to come to the right concepts to perform well.
The following subjects are taken care of:
- Preparation, coordination, and briefing for the purpose of the meeting
- Brainstorming and discussing (created) concepts, (new) ideas
- The structured layout of activities
- Output. Processing and analysis of the results from the brainstorming meeting.
- Processing and analysis of the results from the brainstorming meeting.
- Presentation and completion of the brainstorming meeting
Advise meeting
The 1-on-1 direct meeting has a positive consequence that you can continue with new insights, practical tools, and advice.
The following subjects are discussed:
- Preparation of the discussion
- Oral advice by phone or video call
- Debriefing by email
Brand Identity (business or personal brand)
A strong brand is created by unique spearheads.
This forms the basis of the brand identity and is important for future internal and external communication purposes.
The following aspects come to the table during the process:
• Recording the brand history
• Determining the positioning of your brand
• Define the brand mission and brand vision
• Impact the brain position, to touch hearts
• Determining the strongest brand promise
• Defining the organization, customer, and brand values (core values)
• Determining brand personality and brand appearance
• Establishing brand hierarchy
• Analyze Points of Difference (PODs) and Points of Parity (POPs)
• Define Unique Selling Propositions (USPs)
• Define Emotional Buying Reasons (EBRs)
• Target group definition, including persona per target group
• Benchmark and analysis of competition, both online and offline
• Writing the brand identity strategy
Formulate mission and vision
By formulating your mission and vision correctly, you create clarity for yourself, your employees, your visitors, and target groups.
During the process, the following aspects emerge:
• Interpretation of the current mission and vision
• Reading the existing branding and/or business plan
• Determining the “what, how and why” of your brand
• Making a trend analysis
• Analysis of online and offline competition
• Write a draft proposal for a new mission and vision. • Make possible corrections
• Submit definitive mission and vision
Branding / Brand positioning
You have only one shot to successfully place your brand on the market.
Formulating the positioning and strategy is crucial for the start, but also the development of the brand value.
The following subject will be taken care of:
• Analyze existing branding and/or business plan
• Determining the positioning of your brand
• Target group analysis
• Trend analysis
• Analyze Google Analytics
• Benchmark and analysis of online and offline competition
• Development of distinctive brand value
• Writing strategic positioning plan
• Development of distinctive brand value
• Writing strategic positioning plan
Brand Story
A brand must touch your customer. We create a story that inspires and captivates your customer.
Feels addressed and involved and will want to share this information within his/her own direct circle.
The following aspects are taken care of during the process:
• Mapping brand history
• Briefing with customer
• Company visit and inventory
• Swot analysis of the brand
• Process the information
• Work out brand story
• Discuss tentative brand story
• Writing a brand story, including a summary
Developing Branding & Visualization
We guide and advise on the conceptual visualization of your branding in a concept book.
We also implement these concepts into usable designs for your corporate identity and other means of communication.
Subjects we will take care of:
• Establish Brand Identity (see Brand Identity activities)
• Formulate mission and vision
• Target group analysis
• Competition analysis
• Developing a pay-off
• Work out communication strategies
• Develop core concept (textual + visuals from the internet)
• Determine brand personality and brand appearance
• Determine visual language
• Determine copy style
• Visualization of your new brand (new logo, incl. House style)
• Visualization of 10 means of communication, incl. Cross-media advice)
Bussiness / Personal Branding General Periodic Scan (GPS)
Your personal branding strategy is an ongoing process. As you evolve as a person, so should your brand.
Does the course of your brand still match what you had in mind when you started?
What would it be like for you, if you…
- Tell a clear story about who you are and what you stand for.
- Have your own vision and let your own voice be heard in the market.
- Have an irresistible offer that customers eagerly say “yes” to.
- Is known as the expert that customers want to work with.
Together we check if you are still on track or if it’s time to adjust your branding strategy. You will receive practical tips to update and improve your brand.
Website design and implementation
Creating and implementing a strategic, functional but also attractive website provides the right tone of voice to leave a good (first) impression of your brand with your target group.
The following aspects are taken care of:
• Briefing of desired ideas
• Unique design
• Analyze user experience
• SEO optimization
• SEA optimization
• GDPR/AVG proof
• Cookie banner
• Cookie statement
• SSL certificate
Marketing strategy
Creating an optimal collaboration between the market and your brand, so that the target group approach can take place with the right marketing mix.
We will take care of the following aspects during the process:
• briefing regarding the goal
• check existing idea/strategy
• brand description
• mission, vision, and goals
• competitive analysis
• customer analysis
• swot analysis
• confrontation matrix
• develop a marketing strategy
• marketing plan
Target group analysis
After our analysis, you know who your target groups are and what moves them.
This allows you to reach your target groups in the most effective way.
The following aspects are taken care of during the process:
• Determine target groups and choose the three most important groups for your brand
• Extensive target group analysis of the chosen top 3
• Recording the sensory and emotional experience per target group
• Determine the media phase per target group
• Investigate media use per target group
• Preparation of persona per target group
• Elaborate customer journey per target group
• Provide insight into the touch points in the customer journey
• Advice on the means of communication appropriate to the target groups
• Write target group analysis
Competitive analysis
Analysis of both your current online and offline competitors and potential competitors in the near future.
The following subjects are taken care of during the process:
• Competitors choose based on brand behavior and / or offer
• Analyze trends that are important to your brand and that potential competitors are increasingly focusing on to focus
• Analysis of well-known competitors, including the inventory of their advertising activities, brand promise, price, offer, etcetera
• Benchmark and analysis of online competitors based on important keywords (offer + location)
• Extensive analysis of advertising activities and social media usage of competitors
• Identify the online reputation of competitors
• Make an inventory of where the competition misses out on advertising opportunities
• Analyze where your brand can easily distinguish itself from the competition (claim of a brand position)
• Writing competition analysis
Communication strategy
Establishing communication strategies helps to make clear how you convey your message in order to achieve the desired goals.
The following aspects are taken care of during the process:
• Read the existing brand and/or business plan
• Ask additional questions regarding the brand or business plan to create the optimal starting point
• Name qualitative and quantitative goals of your brand, including timeframe
• Identify your target groups and analyze them
(media phase target group, target group area, and target group experience)
• Link the desired goals to each target group individually
• Determine the best deployable communication strategy for each target group
• Advice on which means of communication should be used as a minimum for this.
• Writing a strategic communication plan
Social media plan
Creating a strategic social plan that fits your brand to be visible online.
The following aspects are taken care of during the process:
• Briefing about wishes, opportunities, challenges
• Inventory and analysis of current claimed social media channels
• Analysis of the followers of these channels
• Investigate reputation research on social media channels
• Benchmark and analysis of social media usage of competitors
• Internal orientation interviews with different employees to improve their capacity and possibilities
• Determine social media strategy
• Development of social media plan
• Advice on the design of the chosen social media channels.
• Writing a social media plan
Social media protocols
We create guidelines for handling positive and negative responses on social media channels.
The following aspects are taken care of during the process:
• Briefing of wishes regarding the protocol including knowledge transfer of current social media use
• Inventory and analysis of the currently claimed social media channels
• Analyze follower’s profile
• Search online for the most frequently heard complaints and compliments from your brand
• Develop a flowchart per social media channel (for a maximum of five accounts)
• Debriefing with the help of draft protocol in the form of a flowchart
• Final protocol in flowchart
Content marketing
Creating interaction with your target group, linked to your social media accounts by using. a content calendar.
The following aspects are taken care of during the process:
• Advise and discuss possibilities of content marketing
• Determine target groups and personas
• Analysis of the already used social media channels
• Make an inventory of the possible content
• Advice on the functionalities and links of the platform
• Advice on the continuity of “content production”
• Advice on the use of video, audio, white papers, etc.
• Ensuring continuity through a content calendar
• Advice on the functionalities and links of the platform
• Writing a content marketing plan
Media planning
Process to select the right media, so that both the campaign objectives are achieved as well as reaching the target groups.
The following are taken care of during the process:
• Briefing media objectives.
• Determine target group(s)
• Determine media budget
• Creating media strategy with the help of range, contact frequency, media costs, communication capacity
• Determine media mix
• Media landscape analysis
• Create an effective media list based on the current media landscape
• Create placement schedule with the help of new and existing media relations
Cross media campaign
Creation of a thoughtful, thematic and cross-media campaign to communicate with your target groups.
The following aspects are taken care of during the process:
• Analysis of the three most successful (cross-media) advertising campaigns
• Formulation of the desired goals and intended conversion of the new cross-media advertising campaign
• Select target group (s) of the cross-media advertising campaign
• Determine deployable communication strategies
• Choose the best time for launch (location, date and time)
• Determining the best deployable means of communication
• Brainstorming on the theme “on which the cross-media advertising campaign can connect with”. Writing out and supporting conceptual ideas with images/material collected online.
• Write follow-up and after sales advice
• Writing the cross-media campaign, incl. a detailed flowchart of how the chosen communication tools are connected to each other.
New pay-off
Creating a strong and specific pay-off for your brand.
The following aspects come to the fore during the process:
• Brainstorming session including an explanation of what it takes to create a strong pay-off
• Read and interpret the existing mission and vision
• Describe the current brain position
• Describe the current brand value
• Brainstorming session about the desired brain position and desired brand value
• Conceptually develop seven pay-offs
• Debrief the seven conceptual pay-offs
• Formulating and delivering a definitive choice for the pay-off