One of the biggest trends in branding currently is purpose-driven branding. This is when a brand focuses on a specific purpose or cause and incorporates it into its messaging, values, and actions.
What's the deal with building this personal brand? You might think: “How can it help me when I am just an employee? Why should I put so much effort into this? People will see the quality of my work, right? I work hard, I have my accomplishments…”
One of the core activities as a job seeker, entre/solopreneur, and business owner is getting in touch with other people. Networking makes you noticeable and is an interesting avenue for exchanging ideas, new opportunities, getting support, building valuable relations, and creating growth.
First impressions are (and always will be) important. Especially when it comes to building your personal brand. What you wear is a direct representation of who you are, whether you want to believe it or not.
As a personal / business branding strategist and business mentor, I noticed that there’s some confusion about the difference between personal branding and business branding.