One of the biggest trends in branding currently is purpose-driven branding. This is when a brand focuses on a specific purpose or cause and incorporates it into its messaging, values, and actions.
I feel like Artificial intelligence (AI) has come into increasing focus in recent years and especially in the last couple of weeks, I get confronted with the concept A-LOT. I come across many newspaper and magazine articles, blogs, and people on LinkedIn who connected with me and want to chat about AI. (...and probably want to “sell” something to me) It seems like AI is THE hot topic of the moment.
What's the deal with building this personal brand? You might think: “How can it help me when I am just an employee? Why should I put so much effort into this? People will see the quality of my work, right? I work hard, I have my accomplishments…”
Since we first encountered the first version of the World Wide Web, also known as Web1, brands have used the Internet to grow and gain awareness. The current development is Web3, where investors, consumers, and brands come together. Web3 has become a collective term for a new and better vision of the Internet.