One of the biggest trends in branding currently is purpose-driven branding. This is when a brand focuses on a specific purpose or cause and incorporates it into its messaging, values, and actions.
I feel like Artificial intelligence (AI) has come into increasing focus in recent years and especially in the last couple of weeks, I get confronted with the concept A-LOT. I come across many newspaper and magazine articles, blogs, and people on LinkedIn who connected with me and want to chat about AI. (...and probably want to “sell” something to me) It seems like AI is THE hot topic of the moment.